Pinned posts have been available in Facebook business pages and on Twitter for some time now. They offer a great opportunity to tell the reader more about what you do, or your latest news. If you aren’t using pinned posts you probably should think about doing so!! There is just one point that you need to bear in mind: The pinned post needs to be refreshed often, otherwise it can look to the casual viewer as if you haven’t posted lately! I recently saw one pinned post on Twitter dated 2014 while the user had actually tweeted that very day. Don’t let your followers think there is tumbleweed blowing through your account or they may not want to do business with you!