I am very pleased to be working with AllClear Insurance Services, writing on a wide range of subjects to broaden the appeal of their blog. Their target market is the over-50s and people with medical histories which make it more difficult to buy travel insurance. My remit is to write about general subjects that interest their demographic, not just about insurance or the age/health issues they face. As far as I’m concerned I’m making no assumptions about the limitations the audience may have, just as the company tries to make insurance work for them where others may refuse them a policy. … Continue reading

A change of direction

Things have been quiet at DMSMM Towers for some time: apologies for that. A period of physical inactivity following a knee injury last summer, with the help of some business coaching, eventually led to a major rethink. The outcome of this is that I am stepping away from routine social media (such as account setup and management) in favour of more blog post and web copy writing for clients. There will be some exceptions for present and previous clients and those in my niche areas of artisan food, the environment, and health/wellbeing. For instance I am currently promoting a Kickstarter … Continue reading

This short radio interview tells you a bit more about me!

This short clip is from a radio interview I did with Tino from Business Radio recently. It tells you a little about my social media business and my eco-retail business. The opportunity to do the interview arose at a special event arranged by The Mumpreneurs Networking Club, of which I am an active member. They organised a bus tour of four locations, and I attended the one at Guildford. It was great fun, and a chance to connect with some people I already knew and many that I did not. I hope you enjoy the interview. Feel free to ask me any questions … Continue reading

A Point about Pinned Posts

  Pinned posts have been available in Facebook business pages and on Twitter for some time now. They offer a great opportunity to tell the reader more about what you do, or your latest news. If you  aren’t using pinned posts you probably should think about doing so!!   There is just one point that you need to bear in mind:  The pinned post needs to be refreshed often, otherwise it can look to the casual viewer as if you haven’t posted lately! I recently saw one pinned post on Twitter dated 2014 while the user had actually tweeted that very day. Don’t let … Continue reading