Things have been quiet at DMSMM Towers for some time: apologies for that. A period of physical inactivity following a knee injury last summer, with the help of some business coaching, eventually led to a major rethink.
The outcome of this is that I am stepping away from routine social media (such as account setup and management) in favour of more blog post and web copy writing for clients. There will be some exceptions for present and previous clients and those in my niche areas of artisan food, the environment, and health/wellbeing. For instance I am currently promoting a Kickstarter crowdfunding project for Stansted Park Farm Shop which will part fund their expansion plans.
I will also be concentrating more on what I have up until now considered a sideline: my eco-retail business EcoStepByStep, and other environmental activities such as being one of a team of Climate Ambassadors for the National Federation of Women’s Institutes.
Eco worrier to eco warrior? Perhaps that’s next…
The opportunity to do the interview arose at a special event arranged by The Mumpreneurs Networking Club, of which I am an active member. They organised a bus tour of four locations, and I attended the one at Guildford. It was great fun, and a chance to connect with some people I already knew and many that I did not.
I hope you enjoy the interview. Feel free to ask me any questions not covered here!
Pinned posts have been available in Facebook business pages and on Twitter for some time now. They offer a great opportunity to tell the reader more about what you do, or your latest news. If you aren’t using pinned posts you probably should think about doing so!! There is just one point that you need to bear in mind: The pinned post needs to be refreshed often, otherwise it can look to the casual viewer as if you haven’t posted lately! I recently saw one pinned post on Twitter dated 2014 while the user had actually tweeted that very day. Don’t let your followers think there is tumbleweed blowing through your account or they may not want to do business with you!
It usually starts when I am followed by a business on social media, or spot an interesting share or retweet. I click through to their account for a closer look and to see where they are, and at most I see “UK” or “International”. I click through again to their website and click all over the place for their location and find nothing, or maybe just a mobile phone number with no indication of their whereabouts (and using just a mobile phone number can, in some circumstances, look downright unprofessional).
I work a lot with local businesses, and make a point of using local enterprises as much as possible in my work and personal life; it comes out of a wish to be greener and to support a fellow local business, so it’s frustrating when I can’t see where a company is based.
I do understand that some small companies cover the whole country (or beyond) and do not wish to be seen as tied to one area, but it’s quite easy to state the areas covered on social media and websites. I can also see that it can be a privacy issue especially for a woman working from home, but I’m not suggesting a full address as a town or county will easily suffice. It’s an area that a business might also need to reconsider as their company grows; perhaps there is now an office telephone number that has not been updated to all the webpages, social media sites and online directories.
So please tell us where you are!